top of page
The Attic Contents


Is the LinkedIn Algorithm Random?
If you have read the recent rant posts about the LinkedIn algorithm, LinkedIn has become a source of immense frustration. It feels random. It feels unfair. It feels like the algorithm is broken. But what if it isn't broken at all? What if it's doing exactly what it was designed to do, just not according to the rules we've learned from Facebook, Instagram, or TikTok? The confusion stems from applying a "content-first" mental model to a "people-first" professional network.
Feb 218 min read


Long Form vs. Short Form Content Formats: Which is Better for SEO?
The SEO debate between long form and short form content has been going on for a long time. Website owners and digital marketers often wonder which type of content is more effective in driving traffic and improving search engine page ranking.
Oct 8, 20254 min read
bottom of page